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How iPhones & Smart Phones Can Ruin Your Business

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Written on December 5, 2011 by Garland Coulson

I Am Your Worst Nightmare – A Dissatisfied Customer With A Smart Phone

 
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When I walked into your shop or restaurant to spend my money with you, you had loud blaring music playing (probably chosen by your teenage part time staff)  and your staff gave me crappy service.

In the past, I would have walked away and you would have lost 1 customer. Unfortunate, but not a huge impact to your bottom line in the short term.  But today is different.

Today, I Have A Smart Phone And I Am Really P*ssed Off Continue reading! »

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Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

Stay Away From The “Make Money Online Niche”

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Written on November 22, 2011 by Garland Coulson

When beginners start out wanting to learn how to make money online, they often think that making money online means they have to be in theAvoid Make Money Fast Niche“make money online” niche. So they buy tons of reports, success blueprints and “secret” formulas from Internet Marketing “Gurus” and then try to apply the principles to teach others how to make money online.

I can’t build a house. I am lousy with tools, unlike my father who was a carpenter. So why would I start offering myself as an expert on building houses when I KNOW I don’t have the skills? Similar, if someone is just starting out in Internet marketing, how could they possibly think they are qualified to teach others how to make money online?

Beginners are confusing learning how to make money online with the niche of selling products to people wanting to learn how to do the same thing. This creates a flood of “clone” newbies all trying to make money by selling affiliate products. This niche is incredibly hard for newbies to be successful at and is the worst possible choice for their first niche market. Continue reading! »

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Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

Let Me Google That For You

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Written on November 1, 2011 by Garland Coulson

We often say there are “no stupid questions,” but often in forums someone comes in and asks a question that is, well…stupid.

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You know the type.  The question is one that could have been figured out in a 5 second Google search rather than posting a question on a forum and waiting for people to waste time replying to what should have never been asked.
Recently, while in a forum where I came across one of these questions, I nearly spit out my coffee when I read the masterful reply another post had made by offering to “Let Me Google That For You.
“Let Me Google That For You” is a funny web site that you go to and type in any key word or phrase.  It then creates a link to send to the person that shows a Google search that types in the keyword and then clicks on “Search” or them.  For example, if someone asks “Why is the sky blue?, it would create a link like http://lmgtfy.com/?q=why+is+the+sky+blue%3F.
Go ahead and try it – it is a fun way to reply to questions where the person should be doing a search themselves.
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    Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

    Internet Marketing Mentor – Why?

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    Written on October 13, 2011 by Garland Coulson

    Internet Marketing MentorshipEverywhere I look, I see “newbies” struggling to make money online.  They have hard drives full of Internet guru’s “secrets” and “blueprints” they have purchased but they are unable to make any of it work.  The newbie posts in forums become increasingly desperate as their frustration level rises.

    What Is A Mentor?

    A mentor is a trusted teacher – someone who is more experienced who can help you learn about Internet marketing and how to focus on what really works.  They can also be a coach – helping you get to your best performance levels.

    Can’t I Just Get Help In Forums?

    A lot of the people in Internet marketing forums are newbies themselves.  So their advice is suspect – it is based on opinions, not on experience.  When one newbie posted looking for help, people posted all sorts of marketing techniques but most were too complex for a beginner.  No one except me posted about how they needed to first find their hungry target audience – a basic building block you can’t skip to be successful.
    I do use forums, but usually to gather other people’s experience on a tool I am thinking of using.  Advice given in forums needs to be taken with a large grain of salt. Continue reading! »
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    Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

    Avoiding Late Night Computer Glare

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    Written on September 22, 2011 by Garland Coulson

    f.lux reviewf.lux Review

    Whether it is to play games, Skype family and friends or to do research, many of us use our computers late in the evening.  But most computer screens aren’t built to be viewed at night, their brightness is set up so that you can easily read material on your screen in bright daylight.  So when you use your screen at night, it is the same brightness as in the day. Continue reading! »

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    Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

    Raptors, Wine & Internet

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    Written on September 2, 2011 by Garland Coulson

    raptors 347 Raptors, Wine and Internet.  What do they have to do with each other?  Let me tell you a story…
    My wife took a a large government project over the summer that ended mid-August.  The hours were long and it felt like our summer was nearly over and we hadn’t had much time together.  Just before the end of the project, my wife was thinking about what could we do in our last bit of summer to make it feel like a holiday.

    Harris Hawk at Vineyard

    Harris Hawk with trainer

    She noticed on Groupon a deal where we could watch a raptor demonstration along with a wine tasting.  Raptors are birds of prey like hawks, owls, eagles, vultures and falcons.  She knew I loved birds and birds of prey and I enjoy taking nature pictures, so she thought it would be fun for me.  (Yes, I know I am a lucky man, but that is another story.)  The Groupon deal gave us coupons for half price, so she purchased the package. Continue reading! »

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    Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

    Copywriter Vs. Web Designer

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    Written on August 29, 2011 by Garland Coulson

    You NEED A CopyWriter

    When it is time to sell products or services online, most people start looking for a web designer.  But a good web designer only creates a graphically pleasing web site with the content YOU provide.

    Content Is King

    The content is MORE important than the look of the web site.  Continue reading! »

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    Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

    Why Niche Marketing Doesn’t Work

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    Written on August 24, 2011 by Garland Coulson

     
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    Many so-called Internet marketing “guru’s” are selling “autopilot” niche packages that claim people new to Internet marketing can find profitable niche markets and set up multiple web sites for multiple niches and make quick money.

    Unfortunately for most people, these autopilot niche packages are recipes for failure. Continue reading! »

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    Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

    Why Social Media Isn’t For Everyone

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    Written on August 24, 2011 by Garland Coulson

    Social media is taking the Internet marketing world by storm.

    Facebook has more daily traffic than Google.  Twitter has over 200,000,000 users.    And YouTube members have uploaded move video content in the last 60 days than have been created by the broadcasting industry in the last 60 years!

    So obviously everyone should be using social media, right?

    Well maybe.  But what if you  “just aren’t social?”  What if you are quiet, shy or want to stay in the background?  Do you have to lose out on all the marketing benefits of social media?

    Here are some tips for you if you are struggling to become more social or you know you could never become a social media star.

    Continue reading! »

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    Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.

    Finding Super Twitter Followers

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    Written on July 15, 2011 by Garland Coulson

    All Twitter followers are not created equal.

    The best Twitter follower for you would have the following characteristics.

    • large network of their own followers
    • regularly posts and retweets on your topic
    • is seen as a trusted leader in your field

    A single Twitter follower like this will have more of an impact for you than 1000 average followers because they will engage with your more and may retweet your posts to their own followers.  So lets talk about how to find these Super Twitter Followers.

    Continue reading! »

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    Garland Coulson. "The EBusiness Tutor" is an Internet Marketing Speaker, Internet Mentor and Entrepreneur who teaches beginners how to succeed online.