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Garland Coulson, The E-Business Tutor

Internet Marketing Reviews and Help

GM Bailout Funds Failures - Fund Success Instead

by admin in June 12th, 2009 
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I read that the GM and Chrysler bailout will now cost about $2.4 million for each job it saves.  This is obscene.  It is much cheaper to provide them with unemployment funds and retraining.

By doing this, the governments of Canada and the US are propping up the failures, companies that proved they can’t make it.   GM & Chrysler claims that the economy is the problem, but Ford, Toyota, and many other auto companies are weathering the downturn without asking for a bailout.  Interesting that two companies who embraced hybrids , Toyota and Ford are doing better than GM.  This is because they made better business decisions and listened to what drivers wanted.  And now they have to compete with companies that are using government money instead of their own.

Instead of funding these failures, governments should  fund entrepreneurs with new business ideas, including some of the ex-auto industry workers if they want to start a business.

Instead of blowing 2.4 million dollars each to try to save old style jobs, why not provide low interest loans to entrepreneurs in the $100,000 to $500,000 range?  This is  a range where venture capitalists don’t usually work because it is below their minimums.  Most of the money would be repaid with interest and overall, a well run program like this would cost very little and should be able to fund itself.

People who start businesses

  • hire other people to help them as the business grows
  • employ consultants, marketers, web designers, graphic designers and a lot of other people
  • buy products, equipment
  • use services like office space, phone, Internet, and advertising

In my case I pay - 4 freelancers each month for programming, support and  marketing services.  I  buy advertising,  products, computer equipment and, pay for hosting my web servers every month.

I help keep the economy growing.  If I simply worked at a job, I would be spending a lot less and these people would not have the income from me.

Companies like GM were originally started by entrepreneurs like me, people with vision who had an idea and planted it an nurtured it to grow.

But now it has grown into a large company who forgot to innovate.  It is rotten to the core and can’t survive.

So I call upon the governments of Canada and the US to fund creativity, not failure.  Plant the new seeds that will become the new GMs  and Googles of the future instead of trying to prop up the failed business crops from the last millenium.

Garland Coulson, “The E-Business Tutor”

Topics: Uncategorized

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Garland’s Rant: I Am NOT A Consumer

by admin in June 2nd, 2009 
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Time to get on my soapbox.  pacman

I HATE the whole approach to calling customers “consumers”.  When I hear it, I think of mindless creatures endlessly consuming something - like Pac-Man gobbling up little pac-dots.

I also hate Internet marketing terms like “squeeze” pages.  The connotation is that you “squeeze” the contact info and money out of your prospects.  Even the phrase lead “capture” pages makes it sound like you are “capturing” a lead, like hauling fish in using a net.

Why does this bother me?  Because our customers are people like you and me.  I don’t want advertisers and marketers to treat me like a mindless consumer.  It insults my intelligence and there is a rising trend in this tough economic climate for people to become more selective in how they spend their money.

So how can you get people like me to buy in today’s new marketplace where people have worldwide choices  and are much choosier about what we buy?

Here are some tips:

1.  Entertain us.  A heavy sales pitch is boring.  Tell us a story, make us laugh.  I love the Diamond Shreddies commercials where they equate the old square version of the cereal as boring and the “new” diamond shape as exciting and innovative.  (Yes, it is the exact same cereal with the same shape).  This commercial increased their sales by 20% with no change to the cereal,  just publicity and some box changes.  I love buying the Diamond/Square “Combo” Packs.

2.  Give us value.  We are spending more selectively so we want a lot more value for our dollar.  And we can choose worldwide, so we can find it from someone else if you aren’t willing.

3.  Woo us.  Build a relationship.  Selling to us the first time you connect with us is like proposing marriage or sex before a first date.  How about some dinner and dancing first so we can check out our compatability for longer term committments?  Show us that you want a real relationship with us, not just quick gratification.  Over our lifetime, each person represents a huge amount of potential sales for you.  Doing a money grab now risks losing a lifetime profitable relationship.

Try to remove ALL negative references to your customers in your speaking and writing.   Blantant examples would be calling them “marks” or “suckers.”  No matter how good of an actor you are, this attitude will poision your relationship with your clients.  You must genuinely like your customers and make sure that you and your team use the right words to help keep your thinking on the right path.

  • Instead of “consumer” try “member.”  This takes you from thinking of them as someone who buys to someone who has an ongoing relationship with you.
  • Instead of a ’squeeze” page, call it a “member interest” page or an “attraction” page where members are indicating what topics and product types they are interested in.

Language is powerful.   Get it working FOR you, not AGAINST you.

Garland Coulson, “The E-Business Tutor”

Topics: Uncategorized
Tags: consumer, customer, language, pac-man, relationship, shreddies, squeeze page
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100,000 Free Ads for Readers

by admin in May 12th, 2009 
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I leave for holidays tomorrow and I am so excited I want to share the joy.

So I thought I would give all my Free Traffic Bar members 100,000 free ad credits on my ScreenSwarm screen saver advertising system - A $64.97 value at zero cost!Free Ads 100,000

Here is your coupon
————-
rockin
————-

To redeem it, just visit ScreenSwarm via this link

and then join or login and click on [Buy Views] and enter the coupon next to the 100,000 credits and click on the [Buy] button. The credits will be automatically added to your account and you won’t be charged.

Works for both new and existing members.

Enjoy!

Garland Coulson, “The E-Business Tutor”

Topics: News
Tags: coupon, free ads, screen saver, screen swarm, screenswarm
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ClickBank Hoplink Decoder

by admin in May 11th, 2009 
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ClickBank just changed it’s link coding system so that old links like this:ClickBank Hoplink Encoder

  • http://wpgoldmine.com/?hop=gcoulson

Will now look something like this:

  • http://8e7281hnz90frk2h03y6gkskpf.hop.clickbank.net/

The old links still work, but whenever you grab your affiliate link from ClickBank it will be in the new format.

Their reason is to encrypt the links so that people can’t remove your affiliate ID or so that spyware has a harder time stealing affiliate traffic.

However, this can cause problems in web sites that include downline builders where members can enter their affiliate IDs and know their downline is joining under them.

So here is a useful tool ClickBank offers that will let you decode your new style affiliate link so that you can get downline builder friendly urls.

  • http://www.clickbank.com/hoplink_encoding.htm

You can also use the link to encrypt old style links if you want to protect them.  I was glad to find ClickBank had provided this as I was worried I wouldn’t be able to add new ClickBank products to our downline builder.

Garland Coulson, “The E-Business Tutor”

Topics: How-to's
Tags: clickbank, downline builder, encoder, encrypt, hoplink
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How Just 1 Of My Emails Generated $15,044.80

by admin in May 6th, 2009 
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I know, you see these kind of emails and postings all the time and they seem like a bunch of hype.1email

But this actually happened to me…

When I launched my first online products I made sure I included an affiliate program so that I could have 100s of others help promote my web site.  So I started inviting other web site owners to my system to join as an affiliate and I invited people who had large lists of subscribers to partner/joint venture (JV) with me on cross promotions of our products to each others lists.

Most of these emails were never responded to, but I did receive some positive responses and started working with these JV partners.  One of my new JV partners mentioned my products to one of their colleagues who asked me if she could also partner with me.

Over the next few years, these two partners generated over $15,044.80 in sales for me and continue to generate new sales for me EVERY month.

All from a single email to the right person…

How can you do this for yourself?  Here are some tips:

  • Create a product that pays good commissions to partners
  • Build your own subscriber list so you have something to offer in return beyond just commissions.  Create a win-win environment for both of you.
  • Build your systems so that you can offer bonuses to your partners.  We have a coupon system in our back office that lets our partners give away special offers to their list members
  • Learn how to approach list owners for Joint ventures and partnerships
  • Regularly follow up with existing and new JV partners
  • Once you start to gain success, outsource your followup to save time

JV partnerships have been one of my most powerful boosters to my success - and, unlike advertising, this type of marketing  ONLY costs me money for successful sales (commissions).

Learning how to JV partner with others is one of the key things you will need to learn to successfully work towards your own “4 Hour Work Week” like I am.

Garland Coulson, “The E-Business Tutor”

Topics: Articles, How-to's
Tags: 4 hour work week, Add new tag, affiliates, email, jv, outsource, partner
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4 Hour Work Week Book Review

by admin in May 1st, 2009 
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I recently came across a book called “The 4 Hour Work Week” by Timothy Ferris. The tagline on the book is “Escape 9-5, live anywhere and join the new rich.”The 4 Hour Work Week - Timothy Ferris

Since I am already a believer in working from home and entrepreneurship, I picked up this book, hoping for tips on how to reduce my working time while increasing my income.

This book is totally subversive!  If you are a boss and you see your employees reading this, watch out!

Here is what I loved about this book:

  • It offered ways to achieve a 4 hour work week for BOTH entrepreneurs and people who keep their jobs, unlike other techniques that require you to quit your job.
  • It is a whole new way of thinking about money and life - this book totally transformed my thinking to a new level.
  • It is easy to read with lots of examples and some great stories.

Here are key points from the book:

  • Waiting until you retire to have the life you want is insane - this book shows you how to take “mini-retirements” every year as a way of sampling your retirement.  My mother died at age 54, so I have always felt that waiting for retirement is crazy.
  • How to disconnect your income from a particular geographic location.  Something I have worked at over the last few years to allow me to travel.
  • How to eliminate 80% of your work while keeping your income and results.  A lesson I am getting better at myself.
  • How to travel the world without quitting your job.
  • “New Rich” concept - A millionaire working 80 hours per week isn’t really rich - just stressed.  Someone earning $5,000 to $10,000 per month working 4 hours a week is richer in time and is able to generate life enriching experiences.  I am really connecting to this concept.  I have never felt the need for insane amounts of money - just enough to live the way I want, travel and experience life without being tied to a job or business
  • Entrepreneurs must learn to become business “owners” instead of “managers.”

I highly recommend this book and think EVERYONE should have a copy.  I have made it required reading for my coaching students.

It is a #1 Wall Street Journal bestseller, to give you an idea of how popular it is.

Garland Coulson, “The E-Business Tutor”

Topics: Reviews
Tags: 4 hour workweek, ferris, new rich, retire, retirement, timothy, travel
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70% Of Our Music is Downloaded, Not CD

by admin in April 28th, 2009 
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We recently started selling my wife’s Native American Flute music CD, “Wild Threads” on CD Baby.windweaver11

After about a week, I noticed an interesting trend.

While CD Baby offers both physical CD and MP3 downloads of the album, 70% of people who purchase the album are choosing to download it rather than to have the physical CD shipped to them.

This is cool for a number of reasons:

  1. It means we have to produce less physical CDs, lowering our production costs
  2. CD Baby pays us more on downloaded albums than physical CDs, so our profits are higher.

CD Baby is an excellent way for musicians to get their music out to their audience.  We make much more per sale than a musician usually gets after the record label takes its share and we control all the rights to our music.  CD Baby also gets our music on iTunes, Amazon and other online music retailers.

An excellent resource for  aspiring songwriters and musicians.

Garland Coulson, “The E-Business Tutor”

Topics: How-to's, Reviews
Tags: amazon, cd baby, itunes, musicians, native american flute, songwriters, wild threads
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Garland’s Selling His Wife

by admin in April 22nd, 2009 
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I have been truly blessed.  My wife, Terry Mack is a lady of great character and talents.terrygrovesm1

But you know me, when I find talents with this much value, my brain starts thinking of ways to share it with others and to make some money from it.

One of my wife’s amazing talents is that she is “The Cookie Goddess.”  Her home-baked chocolate chip cookies are to die for…

Unfortunately she wouldn’t agree to be chained to the stove for all the hours needed for me to get enough cookies to sell to all of you.

That leaves her music…

Terry is an amazing Native American Flute player and song composer.  Along with our friend and talented guitarist, Paul Bezooyen, they have formed a duo called “Windweaver.”

Their first CD, “Wild Threads” has just been released and is getting rave reviews.  Here is a brief description from the site:windweaver1

“The lone flute dances atop the waves of guitar rhythms creating a shimmering reflection of sound breathing its way into song.The haunting sound of the flutes mixes with guitar exploring a world of sounds from folk, jazzy to a Celtic, medieval flavor.”

You can listen to free samples of the CD here:
http://cdbaby.com/cd/windweaver/from/terrymmack

I would like to share my wife’s music with you and I will provide you with a great incentive to try it.

If you purchase or download her CD (just $13.97 for download version and $15.97 for the shipped CD), I will give you $64.97 in free advertising at FreeTrafficBar.com.
(100,000 free ads)

To claim your free advertising just send me a copy of your CD baby email receipt to gcoulson@ebusinesstutor.com.  Make the Subject line “Windweaver Free Traffic Bar offer” and be sure to include your Free Traffic Bar member ID in the email.

Here is where you can purchase or download the CD or listen to free samples before you buy.
http://cdbaby.com/cd/windweaver/from/terrymmack

The music is truly amazing.  Restful and meditative with great melodic surprises.  Some listeners say they play it over and over and other say they feel like they are carried away by the music.

Her music has been compared to notable Native American flute artists like Mary Youngblood and Mark Holland.

I know you will enjoy it.

Garland Coulson, Owner
http://FreeTrafficBar.com

PS.  Buy or download the CD AND write a review on CD Baby’s web site and I’ll DOUBLE the ad credits to 200,000 - a $129.94 value.  Just include the words “review written” in the body of the email when you send me the CD Baby receipt.  I’ll look for your review and double the offer.

Topics: Uncategorized
Tags: Add new tag, cd, native american flute, paul bezooyen, terry mack, wild threads, wind weaver
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Twitter Influence - How Far Do You Reach?

by admin in April 6th, 2009 
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Found this cool Twitter tool that tells you how many people follow your followers on Twitter.  This shows how far your potential influence reaches if your followers love what you do and retweet your Twitter posts to others.

In my case, I have only 608 followers, but my followers reach 1,043,331 people!  So my potential reach is over 1 million people after less than two weeks on Twitter.

Garland Coulson, The E-Business Tutor

PS.  Follow me on Twitter

Topics: How-to's
Tags: influence, retweet, tool, twitter
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Batch Processing for Social Media

by admin in March 21st, 2009 
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I just came across an excellent article by Darren Rowse on how to manage your time with social media using a technique calle “batch processing.”

Simple, powerful techniques you can use everyday.  I highly recommend it.

Garland Coulson, “The E-Business Tutor”

Topics: Articles
Tags: Add new tag, article, batch processing, social media
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    Recent Entries

    • GM Bailout Funds Failures - Fund Success Instead
    • Garland’s Rant: I Am NOT A Consumer
    • 100,000 Free Ads for Readers
    • ClickBank Hoplink Decoder
    • How Just 1 Of My Emails Generated $15,044.80
    • 4 Hour Work Week Book Review
    • 70% Of Our Music is Downloaded, Not CD
    • Garland’s Selling His Wife
    • Twitter Influence - How Far Do You Reach?
    • Batch Processing for Social Media
    • Entrepreneurship Safer Than Jobs
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