Here is a strange confession for a traffic exchange owner. I don’t want traffic. I don’t even pay attention to which places send me the most traffic.

Why not? Because I want to EARN MONEY. This is how I earn my living, so instead of traffic I want subscriber signups and sales.

If one traffic source, such as a traffic exchange sends me 1,000 visitors with 3 signups, this is not as good as another one that only sends me 300 visitors with 10 signups.

So when I track my advertising, I don’t track clickthroughs, visitors and traffic, I track where the actual signups and sales come from.

Because those are what actually pay the bills each month!

Garland Coulson, “The E-Business Tutor”