http://ebusinesstutor.com/blog Internet Marketing Reviews and Help Tue, 06 Dec 2011 17:19:39 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 ©Garland Coulson, The E-Business Tutor gcoulson@ebusinesstutor.com (Garland Coulson, The E-Business Tutor) gcoulson@ebusinesstutor.com(Garland Coulson, The E-Business Tutor) 1440 Internet Marketing Reviews and Help Garland Coulson, The E-Business Tutor Garland Coulson, The E-Business Tutor gcoulson@ebusinesstutor.com No no http://ebusinesstutor.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg http://ebusinesstutor.com/blog 144 144 http://ebusinesstutor.com/blog/2011/12/05/how-iphones-smart-phones-can-ruin-your-business/ http://ebusinesstutor.com/blog/2011/12/05/how-iphones-smart-phones-can-ruin-your-business/#comments Mon, 05 Dec 2011 23:57:32 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=933 http://ebusinesstutor.com/blog/2011/12/05/how-iphones-smart-phones-can-ruin-your-business/feed/ 10 00:01:01 I Am Your Worst Nightmare - A Dissatisfied Customer With A Smart Phone When I walked into your shop or restaurant to spend my money with ... I Am Your Worst Nightmare - A Dissatisfied Customer With A Smart Phone When I walked into your shop or restaurant to spend my money with you, you had loud blaring music playing (probably chosen by your teenage part time staff) nbsp;and your staff gave me crappy service. In the past, I would have walked away and you would have lost 1 customer. Unfortunate, but not a huge impact to your bottom line in the short term. nbsp;But today is different. Today, I Have A Smart Phone And I Am Really P*ssed Off So I open my iPhone while waiting forever for the dessert I ordered and I start to type. I complain about you to my 1400 Twitter followers I share my pain on Facebook I post a video of the lackluster food with voice commentary on YouTube I write a scathing review on nbsp;top restaurant #38; travel review sites like Urbanspoon, Zagat and Trip Advisor I post a note in the local forum about my experience. I rate you in local-based social medial like FourSquare and Gowallah The dessert finally comes and I eat a few bites. nbsp;It isn't worth staying for, so I pay my bill and leave. I don't leave a tip on my way out so your staff probably think I am a jackass. So you have lost a customer today. But, unlike customers of yesteryear, you have alienated alienated a socially and mobile connected customer who has just done thousands of dollars worth of damage to your businesses reputation. How Could You Have Avoided This? Here are some simple steps you can make to avoid this in future: Stop the Sonic Assault: Everyone likes different music, so the music chosen by your staff is unlikely to appeal to everyone. My wife and I regularly walk out of stores, coffee shops and restaurants without buying because of the crappy music. nbsp;Here is what you do Have a music policy rather than letting your staff choose and make sure everyone is aware of the policy. Drop by unannounced to make sure the policy is being followed. DON'T play the local radio station - You can't control the playlist and nbsp;it is full of advertising, including your competitors. Choose light instrumental music rather than music with voice. That way it is background and is not interfering with your customers enjoyment of your store. Try Native American Flute music, light classical, celticnbsp;meditation, or others like this. If you aren't sure, have no music at all. You can't go wrong that way. In-House Comment Cards Use cards to get customer feedback and share it with your staff. Tie bonuses, raises and promotions to those who get high praise from your customers. Fire quickly those staff who are hurting your image. Mystery Shoppers Use mystery shoppers to test your staff when you aren't around. How is their service? Are they helping customers the way you trained them? This is a great way of finding problems. Be Social Aware and Social Friendly Once your service problems are fixed, put signs in the window for location-based social media like FourSquare and Gowalla and encourage your customers to "sign in" and tell others about you. Monitor local social media and review sites for mention of your business so you can quickly take steps to deal with any customer complaints. Spend time in local social media, connecting with people, getting menu suggestions, running contests and becoming part of the online community. Host a Tweetup - a gathering of local Twitter users. Ignore Smart Phone Users At Your Peril Never before has it been so easy for a customer to complain and to reach so many people with their complaint. To counteract this, you need to take firmer control of your business to ensure your customer experience is a happy one and to have a fast, emergency response to any social media comments that indicate you missed a beat while creating that experience, Don't underestimate the power of a customer with a smart phone. Articles,,How-to's,,Videos Garland Coulson, The E-Business Tutor no No http://ebusinesstutor.com/blog/2011/11/22/stay-away-from-the-make-money-online-niche/ http://ebusinesstutor.com/blog/2011/11/22/stay-away-from-the-make-money-online-niche/#comments Tue, 22 Nov 2011 21:00:34 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=921 http://ebusinesstutor.com/blog/2011/11/22/stay-away-from-the-make-money-online-niche/feed/ 11 http://ebusinesstutor.com/blog/2011/11/01/let-me-google-that-for-you/ http://ebusinesstutor.com/blog/2011/11/01/let-me-google-that-for-you/#comments Tue, 01 Nov 2011 20:59:27 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=890 http://ebusinesstutor.com/blog/2011/11/01/let-me-google-that-for-you/feed/ 3 http://ebusinesstutor.com/blog/2011/10/13/internet-marketing-mento/ http://ebusinesstutor.com/blog/2011/10/13/internet-marketing-mento/#comments Thu, 13 Oct 2011 18:25:37 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=867 http://ebusinesstutor.com/blog/2011/10/13/internet-marketing-mento/feed/ 4 http://ebusinesstutor.com/blog/2011/09/22/avoiding-late-night-computer-glare/ http://ebusinesstutor.com/blog/2011/09/22/avoiding-late-night-computer-glare/#comments Thu, 22 Sep 2011 16:26:14 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=856 http://ebusinesstutor.com/blog/2011/09/22/avoiding-late-night-computer-glare/feed/ 7 http://ebusinesstutor.com/blog/2011/09/02/raptors-wine-internet/ http://ebusinesstutor.com/blog/2011/09/02/raptors-wine-internet/#comments Fri, 02 Sep 2011 21:24:01 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=848 http://ebusinesstutor.com/blog/2011/09/02/raptors-wine-internet/feed/ 4 http://ebusinesstutor.com/blog/2011/08/29/copywriter-vs-web-designer/ http://ebusinesstutor.com/blog/2011/08/29/copywriter-vs-web-designer/#comments Mon, 29 Aug 2011 16:10:52 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=838 http://ebusinesstutor.com/blog/2011/08/29/copywriter-vs-web-designer/feed/ 7 http://ebusinesstutor.com/blog/2011/08/24/why-niche-marketing-doesnt-work/ http://ebusinesstutor.com/blog/2011/08/24/why-niche-marketing-doesnt-work/#comments Wed, 24 Aug 2011 16:38:50 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=832 http://ebusinesstutor.com/blog/2011/08/24/why-niche-marketing-doesnt-work/feed/ 9 00:01:01 Many so-called Internet marketing "guru's" are selling "autopilot" niche packages that claim people new to Internet marketing can find profitable niche markets and set up ... Many so-called Internet marketing "guru's" are selling "autopilot" niche packages that claim people new to Internet marketing can find profitable niche markets and set up multiple web sites for multiple niches and make quick money. Unfortunately for most people, these autopilot niche packages are recipes for failure. What Is A Niche Market? A niche market is a narrowly focused group of people that you focus your specific product on.nbsp; So instead of trying to sell your health product to everyone, you might focus on just arthritis pain sufferers.nbsp; Common advantages of niche markets include: the ability to tailor your communication and marketing specifically to the niche markets needs less competition than broader markets may be able to charge a premium price for quality products So Why Are Niche Markets Bad? They aren't.nbsp; Niche markets are fantastic.nbsp; It is the way these Internet marketing guru's are telling you to use them that are the problem.nbsp; The main two problems are: 1.nbsp; Autopilot 2.nbsp; No connection to the niche Autopilot Don't get me wrong, as a time management trainer, I am all for automating as much of my work as possible.nbsp; But the problem with the autopilot processes promoted in these packages is that the same content is being promoted to all their clients.nbsp; There is no unique content, you are selling the same things as everyone else.nbsp; So how can you stand out when you are just part of the crowd? Automation is great when applied to tasks, but not to content development. No Connection to Niche If you set up multiple web sites in multiple niches, what is your connection to any of the niches?nbsp; Most automated niche marketing systems are generic.nbsp; Your name isn't on the web site and it doesn't look like there is a real person behind it. So there is no unique, authentic voice for people to follow.nbsp; You can't use one of the most powerful marketing tools, social media, because there is no person involved.nbsp; You are not building lifelong profitable win-win relationships with your customers. And, if you have no connection or passion for a niche, what will keep you motivated to work on it?nbsp; It takes time to make money, so a whole bunch of niche web sites you have no passion for are very difficult to market. So How Do I Use Niche Marketing Properly? Find a niche you are passionate about that has strong needs you can help with.nbsp; Take the time to learn about the needs of your niche community.nbsp; Build a following over time and become a resource leader for your niche.nbsp; This will allow you to have a lifelong profitable relationship with your customers instead of a "make money fast" grab and run. Articles,,How-to's,,Videos Garland Coulson, The E-Business Tutor no No http://ebusinesstutor.com/blog/2011/08/24/why-social-media-isnt-for-everyone/ http://ebusinesstutor.com/blog/2011/08/24/why-social-media-isnt-for-everyone/#comments Wed, 24 Aug 2011 16:34:34 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=821 http://ebusinesstutor.com/blog/2011/08/24/why-social-media-isnt-for-everyone/feed/ 0 http://ebusinesstutor.com/blog/2011/07/15/finding-super-twitter-followers/ http://ebusinesstutor.com/blog/2011/07/15/finding-super-twitter-followers/#comments Fri, 15 Jul 2011 17:50:28 +0000 Garland Coulson http://ebusinesstutor.com/blog/?p=781 http://ebusinesstutor.com/blog/2011/07/15/finding-super-twitter-followers/feed/ 0