People often ask me what Internet marketing tools I use. Here are the ones I use regularly. All have been tested to be among the best ones in their category. And may are free Internet marketing tools.
Hosting
For hosting, I and many of my clients use Host Gator. I used it when I was only hosting a single site and now I even use Host Gator for hosting my two servers for my large membership web sites. My reasons for using them are:
- Great service
- Lowest price web hosting I have found that is still professional quality.
- Full control over the hosting and email.
- Visitor stats included.
- Great free add-ons to the web hosting like Fantastico, WordPress, phpList, chat, bulletin boards, shopping carts and more.
Web Site Editing
While a good web designer is great for creating a great looking site, you should NOT use them for updating your web site as their hourly cost is much too high for tasks like adding articles. Web designers are best at designing, so let them do what they do best and edit your own web site or hire a student at a fraction of the cost for updates.
Here are some tools for creating and editing your own web sites.
- Internet One System - lead capture and sales page template system that tracks your advertising.
- Template Monster - great source for web site templates that you can edit yourself using tools like NVU.
- NVU - free web site editing software
List Management
Here are some tools for building and managing your lists:
- Internet One System - lead capture template system, auto responder, and email broadcast system that tracks your advertising to see which sources give you the most subscribers to your list.
- phpList - a free open source system that lets you manage your email lists. phpList can be installed easily from your control panel in your Host Gator hosting or you can download it to be added to other hosting.
Auto Responders
Auto Responders are used to automatically send information to people after a signup. It can be a one time delivery like an ebook or report, or a timed series of deliveries such as an ecourse that comes out with 1 lesson per week.
Here are our recommended auto responders:
- Internet One System - unlimited auto responders and lead capture templates for only $17 per month. Also includes an ad tracking system that tracks your advertising to see which sources give you the most subscribers to your list.
- Aweber - one of the best known auto responders on the market.
- Get Response - anothter well known auto responder.
Tracking
Tracking is critical to Internet marketing success. My tracking shows that up to 90% of advertising is wasted. Without tracking, you are just washing your money down the drain. Here are our recommended tracking resources:
- Internet One System - A lead capture and sales page template system that also includes an ad tracking system that tracks your advertising to see which sources of traffic resulted in signups and sales. Calculates your Return On Investment (ROI).
- Hypertracker - if you already have a web site and want to track advertising, Hypertracker is a very affordable solution. It tracks what traffic sources resulted in sales and sign ups and calculates ROI.
Web Site Traffic
Looking for more traffic to your web site? Here are some proven sources that we tracked through Internet One System that have resulted in great sales and signups for us:
- Free Traffic Bar - a toolbar advertising system that gives you free traffic everyday while you browse any site on the web
- Top Surfer - manual surf traffic exchange that pays 100% commission
- Traffic Swarm - one of the oldest and largest traffic exchange
- Dragon Surf - excellent traffic exchange run by a colleague of mine, Soren Jorgenson
- Hover Traffic - manual surf exchange with NO clicking required
Video Editing
The software I use for creating my online videos and training is Camtasia Studio. It is powerful and easy to use and can output your videos in a wide range of formats including Flash.
