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Garland’s Rant: I Am NOT A Consumer

Date June 2, 2009

Time to get on my soapbox.  I HATE the whole approach to calling customers “consumers”.  When I hear it, I think of mindless creatures endlessly consuming something – like Pac-Man gobbling up little pac-dots. I also hate Internet marketing terms like “squeeze” pages.  The connotation is that you “squeeze” the contact info and money out [...]