Why You Need A “Swipe” File
Most copywriters keep a “swipe” file. A place where they keep examples of letters, articles, ad copy, etc. written by others that they like.
They keep copies so that they can then use them for ideas in their own writing.
But swipe files aren’t just for copywriters – they are for everyone looking to build their online income.
Here’s why.
Whether you have your own business, offer services online or just want to earn a little money on the side, chances are you will eventually need a web site.
You might set your web site up yourself or you might hire someone to do it, but either way, you will need to have good examples to follow.
When I browse the web, I come across many great examples of things I might want to emulate later. Some of them include:
- Great sales letters
- High impact web site designs
- Excellent examples of how people focused on niche markets
- Well crafted videos
So, as I come across them in my daily web browsing, I save them. This gives me lots of great examples to work with.
How do I save these in a swipe file? In the old days, copywriters kept printed copies in a file folder – hence the name swipe “file.” But this can be cumbersome and you don’t have access to it when you travel. I just have a folder in my browser bookmarks called “Swipe File” and I save them there. Quick and easy and I can organize them into sub-folders.
Here are a few examples from my swipe file of web sites I like.
- Local Mobile Monopoly – neat design and lots of cool copydoodles
- West Coast Expeditions – awesome travel web site – very graphically pleasing
- Awaken Your Inner Cowgirl – ingenious way to “niche” a coaching service
So when you browse the web this week, take another look at those web sites. Is there something amazing about one of them? Something that makes it jump out at you and stands out from the rest?
If so, start your own swipe file today.
